The Big Shifts Behind CTV’s Blockbuster Year
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About This Report
Find out about current trends, challenges, and opportunities in the connected TV advertising landscape.
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The Rise of Connected TV Advertising
Connected TV (CTV) is one of the fastest-growing advertising channels, driven by platforms like Netflix, Disney+, Max, and Amazon Prime Video incorporating ads into their streaming services. According to EMARKETER, CTV will account for one-third of combined linear TV and CTV ad spend in the US in 2024.
Download this EMARKETER report, made possible by StackAdapt, to learn more about the shifts in digital advertising and walk away with insights to help you navigate the changing landscape.
CTV Political Ad Spend Leads Growth
Political advertisers are turning to CTV advertising to persuade undecided voters and drive voter turnout. Since CTV offers a similar ad experience as its linear counterpart but also provides more sophisticated targeting capabilities, CTV political ad spending will continue to grow in 2024, making up 45% of all digital political ad spend.
What You’ll Find Inside the Report
- 5 key stats on the future of CTV advertising.
- How users access CTV and what’s driving growth in political ad spending.
- Challenges facing CTV advertising and how advertisers can navigate the new digital landscape.
- How the rise of shoppable TV is creating opportunities for retail media networks to partner up with CTV platforms.
- The power of combining linear TV and CTV advertising to maximize reach.
- The future of CTV, exploring its growth trajectory and innovations in ad inventory.
