Cookieless Strategies For Your Advertising Campaigns
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About This Report
Learn how contextual targeting enables marketers to take control of their ad campaigns without the use of cookies.
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Explore Cookieless Solutions
The programmatic landscape is constantly changing. Privacy-related regulations are being increasingly adopted, and more limitations are being placed on digital environments where cookies exist.
In fact, 71% of advertisers believe that contextual targeting will be more important in a cookieless environment, according to 100 agency and brand advertisers across the UK surveyed for a report conducted by StackAdapt in partnership with Advertiser Perceptions.
Take Control of Your Ads With Contextual Targeting
Advertisers know they need to shift to new targeting methodologies in a cookieless digital environment, but many have yet to act. We found that only 28% of advertisers have implemented contextual solutions. Contextual advertising solutions are a great method for reaching the right audience, at the right time, and in the right context.
What You’ll Find Inside the Report
- Stats and insights on how advertisers and brand marketers are preparing for cookieless environments.
- Insights on how advertisers and brands can leverage contextual strategies for digital campaigns.
- The role that contextual advertising plays in cookieless targeting.
- How brands can use machine learning and AI to stay competitive.
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