Kickstart Your Multi-Channel Advertising Campaigns
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About This Guide
Learn how to leverage a multi-channel advertising strategy to drive campaign success.
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Expand Your Multi-Channel Approach
Display ad spending in the US is higher than other types of advertising, only closely followed by search. But ad spending on connected TV (CTV) and other emerging channels is increasing.
As your competitors continue to invest in traditional advertising channels, it’s important to have a multi-channel strategy that will position your brand as top of mind for your customers.
Create a Cohesive Experience Across Multiple Channels
Programmatic platforms allow advertisers to bid on and buy ad space across multiple channels automatically.
With a holistic multi-channel strategy that includes native, display, video, CTV, programmatic audio, in-game, and digital out-of-home (DOOH), you can drive prospects from the top of the funnel to the bottom.
What You’ll Find Inside the Guide
- Winning strategies for native, display, and video advertising.
- Programmatic advertising trends and their impact on campaign planning.
- Use cases and proven advice for multi-channel advertising campaigns.
- How to use advanced targeting tactics to reach the right audience.
