Your Guide to Programmatic Advertising
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About This Guide
Learn the basics of programmatic advertising, its benefits, programmatic channels, and how to add it to your media plan.
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Benefits of Programmatic Advertising
Programmatic advertising is driven by an automated bidding process where ads are served at the right time, and in the right place. There are many benefits of programmatic advertising, including its scalability and flexibility when it comes to campaign spend, how it enables multi-channel campaigns, and allows you to target a highly-customized audience.
Read this guide to learn about all the unique benefits of programmatic advertising and its many programmatic channels.
Leveraging Programmatic With Search and Social
Digital strategies should work in harmony and complement each other, not work against each other. When leveraging programmatic, you’ll be expanding your horizons beyond the walled gardens, allowing you to reach your audience across multiple channels while driving campaign performance.
What You’ll Find Inside the Guide
- What programmatic advertising is and its major benefits.
- The main programmatic channels that reach digital audiences.
- The difference between behavioural and contextual targeting.
- Four programmatic strategies to explore for your next campaign.
