Add Fuel to Your Automotive Marketing Strategy

February 22, 2023

45 Minutes

Illustrative graphic of a car

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How Automotive Marketers Can Drive Conversion

The automotive industry is a highly competitive space where consumers take time to research their future car before making their new vehicle purchase. It’s up to automotive marketers to meet potential consumers at every step of the sales funnel with personalized ads that leave a long-lasting impact.

In this webinar, we’re joined by a leading digital marketing agency Click Here Digital. We offer top programmatic advertising tactics that automotive marketers can use to reach potential car buyers.   

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What You Will Learn

  • The automotive industry landscape and what current trends should be top of mind.
  • Programmatic audience targeting capabilities that can be used for an automotive marketing strategy.
  • The different customer journeys in the automotive space.
  • Industry best practices when it comes to launching an automotive campaign.

Our Speakers

Casey Lovingood
Casey Lovingood

Account Manager, Team Lead

StackAdapt

Casey works across various teams providing clients with strategic recommendations to achieve their business goals through programmatic advertising.

Christopher Gladney
Christopher Gladney

Senior Account Executive

StackAdapt

Chris specializes in developing and executing effective campaign strategies that drive revenue and support growth for businesses across various industries.

Ian Verrett
Ian Verrett

Senior Account Manager

Click Here Digital

Ian has 5+ years of automotive digital marketing experience. He has a deep understanding of data and specializes in utilizing data for client success.

Isabella Allen
Isabella Allen

Programmatic Client Success Manager

Click Here Digital

Isabella is a programmatic analyst e managing key accounts in the legal and automotive industries, primarily focusing on tier-3 automotive clients.