How Digital Advertising Is Changing

April 26, 2023

60 Minutes

Illustrative graphic of digital advertising targeting techniques and channels

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Future-Proof Your Marketing Strategy

The digital advertising landscape is changing and will be less addressable in the future. It will be up to marketers to pay attention to the shifts in the landscape, determine which trends are worth paying attention to, and try to find ways to optimize digital strategies in order to demonstrate efficiency.

In this webinar, we examine the digital landscape shifts that are taking place now, ones that will be prominent in upcoming years, and explore how marketers can navigate them effectively.

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What You Will Learn

The effect of the economy and changes in digital advertising on current marketing strategies.
Ways to identify opportunities and diversify investments to navigate advertising changes.
Emerging ad channels to keep an eye on as they take charge in the coming years.
How to formulate a holistic measurement strategy.

Our Speakers

Amika Evans

Director of Sales

StackAdapt

Amika has 15+ years of experience in the media space having helped clients exceed their programmatic advertising goals.

Shiv Gupta

Founder

U of Digital

Shiv is an expert in programmatic advertising models and founder of U of Digital, a training company focused on the digital advertising landscape.

How Digital Advertising Is Changing

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Future-Proof Your Marketing Strategy

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What You Will Learn

Our Speakers

Amika Evans

Shiv Gupta

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