Advanced Audience Targeting Strategies

March 28, 2024

50 Minutes

Illustrative graphic of audience targeting tactic

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Master Effective Programmatic Audience Targeting

The most effective ads are those that get displayed to the right audience. How can you make sure your ad campaigns reach your target audience when it matters? 

In this webinar, our experts unlock advanced audience targeting tactics to help your campaigns hit the mark. You’ll discover how to leverage your first-party data, fine-tune your audience with custom and browsing segments, and enhance your campaigns with contextual targeting.

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What You Will Learn

  • Strategies for effective audience engagement in a cookieless world.
  • How to unleash the power of contextual advertising for smarter campaigns.
  • How to leverage your 1st-party data and build custom audiences using StackAdapt’s targeting capabilities.
  • Insights into your own data for precise targeting and campaign measurement.

Our Speakers

Carly Foy
Carly Foy

Director of Sales, North America

StackAdapt

With 8+ years in the industry, Carly has successfully partnered with marketing, partnerships, and data science teams to ensure high-performance campaigns. She leads a team of Account Executives, assisting in strategy and execution across key accounts.

Sukanya Telang
Sukanya Telang

Senior Manager, Client Success

StackAdapt

Sukanya has shaped powerful strategies for top CPG and finance brands, driving key initiatives to strengthen data pipelines for premier retail and banking firms.