How to Leverage 1st-Party Data With Programmatic

July 13, 2023

55 Minutes

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Benefits of First-Party Data

First-party data is directly collected from consenting customers and prospects who are interacting with your product or service, making it a very powerful tool. Marketers can leverage first-party data to accurately target their audience with a more personalized and engaging customer experience.

In this webinar, we’re joined by David Wells from Snowflake to talk about the role of first-party data in building a personalized digital strategy and offer strategies to help you optimize your campaign performance.

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What You Will Learn

The rise of 1st-party data and its impact on digital advertising.
How to activate your 1st-party data to optimize campaign performance.
What is 1st-party data and how to identify potential sources across advertising channels.
How to leverage 1st-party data to offer personalized customer experiences.

Our Speakers

Ben Brodie

Director of Corporate Development & Channel Partnerships

StackAdapt

Ben is a seasoned media and adtech professional with a wealth of experience in sales, growth, and partnerships within mid-market and enterprise-level environments.

David Wells

Industry Principal, Media, Entertainment & Advertising

Snowflake

David has 15+ years of experience in strategy, sales, and global management of partnerships across agency holding companies, programmatic platforms, and publishers.

How to Leverage 1st-Party Data With Programmatic

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Benefits of First-Party Data

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What You Will Learn

Our Speakers

Ben Brodie

David Wells

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