What’s New in StackAdapt for B2B Marketers

Business-to-business (B2B) buying behaviour is evolving. According to an Accenture study, 94% of buyers conduct online research, searching for solutions anytime, anywhere, and any way they want. Whether you’re looking to increase brand awareness among your target accounts, or want to drive prospects to reach out to your sales team, StackAdapt can help you connect with the modern B2B buyer. 

Read on to discover the latest features and solutions that we’ve released on the StackAdapt platform to help B2B marketers up their digital marketing game. 

B2B Targeting

With StackAdapt you can ensure your campaigns are optimized towards building pipelines and generating qualified leads.You’re able to reach people at specific businesses or institutions based on job title, seniority, demographics, intent or technographic attributes.

StackAdapt is the first self-serve DSP to make LiveRamp’s RampID Retrieval API directly accessible for users. With this API integration, StackAdapt provides direct access to onboard and activate customer relationship management (CRM) audiences. 

Plus, we’ve partnered with industry-leading data providers to offer account-based marketing (ABM) targeting. You’re able to mix and match multiple attributes to build a highly targeted custom audience from large target account lists.

B2B Measurement

StackAdapt In-House B2B Targeting and Measurement is a proprietary solution that attributes ad engagement to the same authenticated audiences, ensuring that measurement is deterministic and highly accurate.

Our in-house measurement solution brings you higher match rates, increased transparency around reporting and automation, and consistency of reporting itself.

B2B Reporting

Reporting in StackAdapt enables you to customize detailed, accurate reports that are delivered in your preferred format. The data collected in reports will allow you to gain valuable insight into your previous campaigns, while also monitoring current campaigns in real time. 

This way, you’re able to make adjustments for optimization on the fly. Leveraging StackAdapt’s reporting capabilities will enable you to make informed, data-driven decisions that support your campaign goals.

Comprehensive Suite of Targeting and Measurement from Bombora

Account-Based Marketing (ABM) Audiences

ABM audiences enable advertisers to target specific companies from a target account list or CRM list, at an individual level, by mapping employee devices at specific companies.

Company SurgeⓇ

Bombora’s Company SurgeⓇ analyzes the business content consumption of millions of B2B organizations to identify the intensity of research spikes for target organizations, considered as an indicator of active demand for a product or service. Custom audiences can be derived from a combination of ABM and Company SurgeⓇ and can support multi-channel activations. 

Align Campaigns With Your Business Goals 

StackAdapt’s B2B features will enable you to align your campaigns with your business goals. Brand awareness campaigns will bring prospects to the top of your funnel, you’ll be able to drive traffic to your website to build a highly specific remarketing list, and you can leverage conversion campaigns to drive prospects to content or your demo.

Interested in leveraging StackAdapt for B2B marketing? Request a demo to learn more about StackAdapt.