Master the Travel Customer Journey
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About This Guide
Learn how to target audiences throughout the travel customer’s journey effectively.
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Travel Through the Funnel
Did you know it often takes over 73 days before a traveller converts?
As travellers consume more content online across channels, they encounter multiple touchpoints before converting. Targeting the right audience at the right time with the right message is crucial for making a lasting impact and improving ROI. Download our guide, and we’ll take you through each stage of the funnel.
Master the Traveller’s Journey
The booking journey is often long and involves multiple
touchpoints, giving travel marketers valuable opportunities to influence decisions. This guide will help you engage travellers from inspiration to booking, ensuring a seamless and impactful journey.
What You’ll Find Inside the Guide
- An overview of the travel customer’s path to purchase (with average duration).
- Examples and success stories of multi-channel travel campaigns.
- Tips on how to create full-funnel campaigns.
- Funnel stage-specific targeting tactics and tools.
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