Advanced Programmatic Advertising Course
This course provides a comprehensive overview of programmatic advertising.
About the Advanced Programmatic Advertising Course
The Advanced Programmatic Course will equip you with tools to take your programmatic knowledge to the next level! Walk away with advanced strategies to apply to your current and future programmatic campaigns. This free course includes:
On-demand videos
Module tests
Self-paced learning
Recognized certificate
Modules
6
Time to Complete
120 min
Level
Advanced
Cost
Free
What You’ll Learn
- Nuances of the programmatic landscape, including regulations.
- Accurate campaign measurement and attribution.
- Technical components of both the buy- and sell-side of the ecosystem.
- Leveraging programmatic across the entire marketing funnel.
- Data science, AI, and machine learning in programmatic advertising.
- Strategies to incorporate in current and future marketing campaigns.
Who Is This Course For?
- Marketers and advertisers looking to specialize in programmatic advertising.
- Anyone who wants to learn about the programmatic landscape.
- Sales professionals looking to further their programmatic knowledge.
- Those who have already completed the Basic Programmatic Advertising Course.
Course Outline
- Walled Gardens vs. The Open Internet
- Exploring the Programmatic Ecosystem
- Regulations in Programmatic
- Module 1 Recap
- Technology Components on the Buy-Side
- User Profiles and DMP Integrations
- Artificial Intelligence (AI) and Machine Learning (ML)
- What to Look For in a DSP
- Module 2 Recap
- Data Science in Programmatic Advertising
- Bidding With Campaign Goals
- Optimizing Campaigns With A/B Testing
- Data Science, AI, and Machine Learning
- Module 3 Recap
- The Supply Landscape
- Ad Server and SSP Roles
- Supply Chain Transparency Solutions
- Brand Safety
- Module 4 Recap
- Identity Overview
- Data Orchestration
- The Future of Identity
- Measurement and Attribution
- Module 5 Recap
- Incorporating Programmatic Into an Omnichannel Strategy
- A Checklist for Programmatic Campaigns
- Leveraging Programmatic Across the Funnel
- Module 6 Recap
Meet Our Course Instructor
Vitaly Pecherskiy
Co-founder and CEO
StackAdapt
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