Basic Programmatic Advertising Course
This course provides an introduction to programmatic advertising.
About the Basic Programmatic Advertising Course
The Basic Programmatic Course provides digital marketers like you with the skills needed to understand the programmatic industry, navigate the programmatic space, and become a strategic user of programmatic technology. This free course includes:
On-demand videos
Module tests
Self-paced learning
Recognized certificate
Modules
4
Time to Complete
90 min
Level
Beginner
Cost
Free
What You’ll Learn
- The state of programmatic advertising and its many advantages.
- Technical components of both the buy- and sell-side of the ecosystem.
- Key industry, measurement, and regulatory terms.
- The marketing funnel and how to create a basic media strategy.
- Types of programmatic ads, including formats and channels.
- Industry trends and future technology in the programmatic space.
Who Is This Course For?
- Marketers and advertisers looking to get the 101 on programmatic advertising.
- Marketers without any previous knowledge of the programmatic space.
- Sales professionals looking to further their knowledge.
Course Outline
- Programmatic Overview
- The Programmatic Ecosystem
- Types of Programmatic Ads
- Advantages of Programmatic
- Industry Terms
- Measurement Terms
- Regulatory Terms
- Brand Safety and Ad Fraud
- The Programmatic Process
- Understanding the Funnel
- A Case for Programmatic
- Programmatic Checklist
- Supply Path Optimisation
- Demand Path Optimisation
- Contextual Advertising
Meet Our Course Instructor
Matt Evered
Sr. Manager, Education & Development
StackAdapt
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