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Programmatic Advertising

Learn all about programmatic, including how programmatic advertising works, programmatic campaign strategies, and tips for excelling with programmatic.

Featured

Illustration of a cracked yellow star

Blog

September 6, 2024

How Programmatic Advertising Can Help Brands In a Time of Crisis

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Illustration of an ad on social media

Blog

May 8, 2024

Alternatives to Social Media Marketing: Integrating Programmatic Advertising in Your Mix

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Illustration representing the benefits of account-based marketing showing three hands placing customers in the sales funnel

Blog

June 19, 2024

4 Benefits of Account-Based Marketing for Programmatic

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More on Programmatic Advertising

Incorporating Programmatic in Your B2B Campaign Strategy
Blog
October 29, 2019

Incorporating Programmatic in Your B2B Campaign Strategy

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Programmatic Advertising and Ad Buying for Higher Education Marketers
Blog
March 26, 2019

Programmatic Advertising and Ad Buying for Higher Education Marketers

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How to Combine Programmatic and Paid Search Advertising Efforts
Blog
March 7, 2019

How to Combine Programmatic and Paid Search Advertising Efforts

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Viewability Explained: How to Approach the Concept of Viewable Ads
Blog
January 31, 2019

Viewability Explained: How to Approach the Concept of Viewable Ads

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Mapping Out Your Geotargeting Strategy
Blog
November 8, 2018

Mapping Out Your Geotargeting Strategy

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5 Reasons Your Ad Campaign Is Underpacing (And What to Do About It)
Blog
October 19, 2017

5 Reasons Your Ad Campaign Is Underpacing (And What to Do About It)

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Sessions vs. Clicks: What’s the Difference
Blog
September 21, 2015

Sessions vs. Clicks: What’s the Difference

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