Industry Targeting for Digital Campaigns
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About This Guide
Gain a better understanding of the targeting tactics that will help you capture and engage your ideal customer.
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How to Target the Most Relevant Audience
Finding the ideal audience can be difficult when consumers are in various demographic and behavioural buckets. If everyone falls into multiple categories, how do you reach the right audience? That’s where industry targeting can help capture a focused, intent-driven audience.
Benefits of an Industry Targeting Strategy
A growing number of customers expect companies to understand their unique needs and offer a personalized experience. That’s why an effective industry targeting strategy is crucial for marketers to identify a target audience and keep pace in their industry.
What You’ll Find Inside the Guide
- Fundamentals of building an industry-specific targeting strategy.
- Tips on how to build personas of ideal customers in your target industry.
- How to ensure proper campaign setup and reporting.
- Insights into major industries, like finance, and what to keep in mind when advertising.
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