StackAdapt Collaborates With Channel 4 to Unlock Broadcast Advertising Opportunities for UK Clients

London, UK – December 5, 2024 – StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time. 

This collaboration is a major milestone for StackAdapt, as it opens up access to premium broadcaster supply in the UK for the first time as one of the few programmatic partners to offer access to Channel 4’s programmatic TV inventory. 

This partnership reflects StackAdapt’s commitment to providing access to the most premium TV sellers across digital channels. 

“Our clients can now tap into broadcast video on demand (BVOD) services and transact some of their broadcast budgets programmatically, working with one of the best-performing streamers this year’ said Ed Mullins, Director of Inventory and Partnerships at StackAdapt. ‘We’re pleased to be one of the few platforms that offer this opportunity in the UK.’”

Fatima Dowlet, Head of Streaming & Social Propositions, Channel 4 Sales, said: “Today’s news is another step in Channel 4 Sales’ effort to create the best advertising experience in the market, building on the unique ability of broadcaster VOD (BVOD) services to captivate and retain desirable audiences.”

To find out more, please visit www.stackadapt.com.

About StackAdapt

StackAdapt is a multi-channel digital advertising platform that is leading the industry with machine learning and AI at its core. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners. Specialising in native, display, video, connected TV, audio, in-game, and digital out-of-home advertising, StackAdapt is the #1 DSP and a Top 100 Software Product on G2, supporting marketers and advertisers globally. 

About Channel 4

Channel 4 exists to create change through entertainment. Publicly owned yet commercially funded, Channel 4 generates significant and sustainable cultural, economic and social impact across the UK – at no cost to the taxpayer.

The broadcaster’s distinctive remit is set by Parliament, and it has a role to represent unheard voices, challenge with purpose and reinvent entertainment. For more than 40 years, it has been a British success story, engaging generation after generation of young people.

With a unique publisher-broadcaster model, Channel 4 commissions its content from the UK independent production sector. Working with hundreds of creative companies every year, Channel 4 makes a major contribution to the local, regional and national economy, creating and supporting thousands of jobs and businesses across the country.

In 2024, Channel 4 launched its Fast Forward strategy to accelerate its transformation into an agile and genuinely digital-first public service streamer by 2030. It is designed to ensure Channel 4 embraces the generational shift in TV viewing, elevates its impact across the UK and stands out in a crowded market.

From its bases in London, Leeds, Manchester, Bristol and Glasgow, Channel 4 is fully committed to harnessing the power of its regional structure to increase its impact across the UK. Through its training and development initiative 4Skills is opening up opportunities in broadcasting, with a particular focus on disadvantaged young people and addressing skills gaps across the Nations and Regions. 4Skills invests £5m in training, development and learning opportunities annually and this will double to £10m by 2025.

Channel 4 has the UK’s biggest free streaming service. Through Film4 Productions, Channel 4 also invests in British filmmakers to huge critical acclaim, producing 43 Oscar wins and 97 BAFTA wins in its history.

Media Contact
Katie Fegan
stackadapt@propellergroup.com