The Power of Connected TV Advertising in Europe

5 July, 2022

45 Minutes

Illustrative graphic of an ad through connected tv

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Why European Brands Are Jumping Into CTV

Connected TV (CTV) is a fairly new advertising channel in Europe compared to its counterparts of digital video and linear TV. Many marketers are discovering that CTV is the next big channel to reach new audiences due to its continual growth. With the right messaging, targeting, and timing, CTV can be a powerful addition to your advertising channel mix.

In this webinar, we look at CTV trends in Europe, how to leverage CTV, and what strategies to consider when launching your first campaigns.

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What You Will Learn

  • Industry trends and the rising adoption of CTV in Europe.
  • Measurement solutions that are available to track campaign performance.
  • The different audiences that can be reached using programmatic CTV.
  • How to get started with building your CTV advertising strategy.

Special Speaker

Samantha Allison
Samantha Allison

Manager, Client Services, UK

StackAdapt

Samantha has worked across media agencies, brands, and programmatic platforms, establishing herself as a leader in the space.

Khaled Alfangary
Khaled Alfangary

Senior Account Manager, UK

StackAdapt

Khaled is an advocate for the strategic use of different channels with a focus on brand awareness and direct response strategies.