The Power of Connected TV Advertising in Europe
5 July, 2022 at 12 AM GMT
45 Minutes
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Why European Brands Are Jumping Into CTV
Connected TV (CTV) is a fairly new advertising channel in Europe compared to its counterparts of digital video and linear TV. Many marketers are discovering that CTV is the next big channel to reach new audiences due to its continual growth. With the right messaging, targeting, and timing, CTV can be a powerful addition to your advertising channel mix.
In this webinar, we look at CTV trends in Europe, how to leverage CTV, and what strategies to consider when launching your first campaigns.
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What You Will Learn
- Industry trends and the rising adoption of CTV in Europe.
- Measurement solutions that are available to track campaign performance.
- The different audiences that can be reached using programmatic CTV.
- How to get started with building your CTV advertising strategy.
Special Speaker
Samantha Allison
Manager, Client Services, UK
StackAdapt
Khaled Alfangary
Senior Account Manager, UK
StackAdapt
