As you build your strategy, think of your buyer’s journey and create a personalized campaign across multiple stages and touch points to help build brand awareness, and lead them closer to conversion.
Your B2B customer is using a variety of devices and channels every day. With a multi-channel strategy, you can reach your customers throughout the entire funnel, across different channels like native, display, video, connected TV, audio, and digital out-of-home.
Your B2B customer is using a variety of devices and channels every day. With a multi-channel strategy, you can reach your customers throughout the entire funnel, across different channels like native, display, video, connected TV, audio, and digital out-of-home.
Once your campaign is live, you need to monitor its performance. View metrics in real time and learn who is engaging with what campaign and ad, who are your interested and engaged accounts, and find opportunities to optimize your campaign mid-flight.
Multi-Channel Targeting
Reach your target audience across different channels. This allows you to interact with users across multiple touchpoints at every stage of the customer journey.
Curated B2B Inventory
Leverage our inventory of publishers to reach your high-value B2B audience. We work with 40+ exchange partners across 120,000+ sites and apps!
Forecasting
Plug in your filters and we’ll project the number of impressions, reach, and frequency of your ad, so you get an idea how it may perform before spending at all.
Reach B2B Prospects With CTV
Try getting in front of your target B2B prospect at different times throughout their day, like at their home. We can show a CTV ad while they are watching TV.
Multi-Channel Strategy
Reach your target audience across different channels. This allows you to interact with users across multiple touchpoints at every stage of the customer journey.
Curated B2B Inventory
Leverage our inventory of publishers to reach your high-value B2B audience. We work with 40+ exchange partners across 120,000+ sites and apps!
Account-Based Marketing
Layer firmographic data, such as industry, company size, revenue with demographic data, such as job titles to create a custom audience targeting strategy.
Reach Your Audience Outside Their Home
Try reaching your B2B customer with a DOOH ad, like a billboard near a conference location. We can track and infer who likely saw the ad by detecting device IDs.
Custom ABM Audiences
Layer company domain lists with firmographic data, such as industry, company size, revenue, to create a custom audience targeting strategy.
Geotargeting
Leverage specific location targeting techniques, such as geo radius targeting around a specific location, like offices and conference centres for your B2B campaign.
1st-Party Data
Leverage your 1st-party data from LiveRamp, Snowflake, Hubspot, and others to segment and reach your top prospects across different channels.
StackAdapt ABM Measurement
Get in-depth, accurate reporting to understand which B2B professionals engage with your ads and spot opportunities to optimize.
StackAdapt Brand Lift Study
Understand the impact your advertising efforts have on your campaign goals, through real-time incremental measurement.
Speed of campaign planning and execution makes all the difference in a political advertising campaign. With StackAdapt, you’ll work with a team experienced in the political cycle who can help train you on the platform, ensure quick voter list activation, and campaign launch—all in the same day.
Voters are on a variety of devices and channels every day. With our audience targeting capabilities and solutions, you can connect with voters where they are delivering your personalized message with precision and scale.
Once your campaign is live, you need to monitor its performance. View metrics in real time, learn who is engaging with what ad, and find opportunities to optimize mid-flight. You can use any of our measurement studies to understand your campaign performance.
Direct Voter File Upload
Upload your voter files, including email, phone number, or address directly in the platform. You can activate your voter list in a few hours.
Same Day Campaign Launch
Load your campaign ads and get them approved and launched on the same day, within 3 hours! Now, that’s speed.
Dedicated Support Team
Work with a team experienced in the political cycle that can help ensure quick campaign activation, and advise on an effective media strategy.
Add Programmatic to Linear TV
Streaming has changed the TV landscape. Don’t focus solely on traditional TV and omit channels like connected TV. With our Incremental Reach Forecasting, find out how much of your target audience might be missed if you only focus on linear TV campaigns.
Location Targeting
Reach your voters using zip codes in key political districts, including congressional or legislative district targeting.
3rd-Party Data
Combine your 1st-party data with 3rd-party data and voter files to build a refined audience segment across multiple attributes, such as voting history or political topic interest.
Political Ads
Work with our Creative Studio to ensure you have the right ad creatives to reach voters, or craft your own ads effortlessly in-platform via the StackAdapt Creative Builder.
Retarget Linear TV Audiences
Capture viewers who have been exposed to your ad on linear TV and retarget them across cost-efficient channels like connected TV, video, and display.
Incremental Reach Measurement
Reach and frequency metrics for each advertising channel are generated and reported directly in-platform, so you can optimize your campaign towards reaching your goals.
StackAdapt Political Lift Study
In-house solution to measure the impact of your campaign across all programmatic channels, including native, display, video, CTV/OTT, and audio.
Real-Time Results
Access real-time results and make mid-flight campaign optimizations directly in the platform.
Offline Voter Attribution
Measure your campaign’s impact on driving voter registrations and votes using offline voter files with two studies, voter registration and voter penetration attribution.
The way consumers approach travel has changed significantly. Travellers are more concerned about flexibility, sustainability, and personal experiences, making it harder for marketers to craft effective strategies. With StackAdapt’s targeting capabilities, we can help you optimize campaigns by tailoring them to specific audiences.
Creating effective travel campaigns requires a deep understanding of the traveller’s journey. Our audience targeting solutions connect you with travellers at every stage – from consideration to booking – maximizing impact and ROI.
Being able to identify travellers who are searching for accommodations, flights, or vacation packages, and target them with the right creatives will be key to a successful campaign. With our audience targeting solutions, you can build audiences from your own CRM lists, segment your audience by travel intent, and reach them where they are.
Once your campaign is live, you need to monitor its performance. View metrics in real time, learn who is engaging with what campaign and ad, which channel or creative had the biggest impact on user action, understand the user journey, and get actionable insights to optimize your campaign mid-flight–all in a single dashboard on our platform.
1st-Party Data
Upload your 1st-party data in minutes in the StackAdapt platform and activate it to build audiences for a personalized digital strategy.
Traveller Behaviour
Segment your audience by their traveller profile, and target travellers based on their preferences in airlines, hotels, car rental companies, attractions, and loyalty programs.
Audience Lookalike Expansion
Expand your 1st-party data reach by using your CRM data to build lookalike audiences who mimic travellers based on their past spending patterns, brand loyalty, frequency of travel, and more.
Reach Travellers With CTV
Try getting in front of your target traveller at different times throughout their day, like at their home. We can show a CTV ad while they are watching TV.
Multi-Channel Strategy
Run personalized ads across different channels. This allows you to reach audiences where they spend time, including native, display, video, CTV, audio, in-game, and digital out-of-home.
.st0 { fill: #0c121a; } Precision Targeting
Target audiences with our proprietary Travel AI Audiences solution based on key inputs like origin, destination, traveller interests, and purpose.
Dynamic Retargeting
Retarget travellers who visited your website with personalized content and creatives to remind them of what they’re interested in.
Reach Travellers With CTV
Connected TV and video are powerful tools for storytelling and engaging travellers. Reach travellers at key moments, like when they’re at home watching TV, with targeted CTV ads that keep your brand top of mind.
Identify Target Audience
Leverage our proprietary Travel AI Audiences feature and identify travellers who are in the market for your travel products and services.
Travel Intent
Segment your audience by travel intent and engage with travellers who are searching travel content for specific destinations based on their desire to purchase.
Traveller Behaviour
Segment your audience by their traveller profile, and target travellers based on their preferences in airlines, hotels, car rental companies, attractions, and loyalty programs.
Reach Travellers Outside Their Home
Try reaching your traveller with a DOOH ad, like a billboard in Times Square in NYC or on digital screens outside of live events in Las Vegas. We can track and infer who likely saw the ad by detecting device IDs.
Destination Visitation Measurement
Go beyond metrics like reach and frequency. Show exactly how successful your campaign was in driving visits to your destination, and then apply insights to ongoing campaigns.
.cls-1 { fill: #000; stroke-width: 0px; } StackAdapt Travel Lift Study
Run a travel lift study to demonstrate the impact of your ad spend on travellers by showing incrementality through metrics like destination favourability, travel intent, and booking consideration.
Travel Booking Attribution
Measure the percentage of bookings that were driven by a StackAdapt campaign.
Your healthcare providers are using a variety of devices and channels every day. With a multi-channel strategy, you can streamline the digital experience and meet providers where they are, which is typically online.
Reaching B2B biotech companies requires a highly-targeted, personalized approach. With StackAdapt ABM, you can target professionals through a targeting combination of healthcare roles, seniority, and organizations, allowing you to create a personalized experience.
As you build your healthcare strategy, think of today’s consumer who prefers digital channels over traditional ones. Then, build a multi-channel strategy that reaches your audience where they are, so you can optimize your campaign budget.
Once your campaign is live, you need to monitor its performance. In healthcare campaigns, being able to quantify brand perception can help guide future campaign optimizations and business decisions.
.st0 { fill: #0c121a; } Leverage NPI Target Lists
Target the right healthcare providers with buying influence by leveraging NPI targeting, which lets you reach providers by license type, hospital affiliation, and more.
Account-Based Marketing
Layer firmographic data, such as industry, company size, revenue with demographic data, such as job titles to create a custom audience targeting strategy.
Audience Lookalike Expansion
Expand your 1st-party data reach by using your CRM data to build lookalike audiences who mimic characteristics and behaviours of existing high-performing audiences.
Reach Providers With CTV
Utilize video-rich connected TV ads to reach your audience at key moments. Mix in other channels, like native and display, to create a personalized ad experience.
1st-Party Data
Upload your 1st-party data in minutes in the StackAdapt platform and activate it to build audiences for a personalized digital strategy.
Account-Based Marketing
Layer firmographic data, such as industry, company size, revenue with demographic data, such as job titles to create a custom audience targeting strategy.
3rd-Party Targeting
Leverage our industry partners to build healthcare segments based on profession, specialty, prescription behaviour, conditions treated, and more.
Try Contextual Targeting
With contextual targeting, you can reach your audience based on the content they’re consuming. Our Page Context AI feature lets you control where you want your ad to appear.
Patient Privacy
Create campaigns that adhere to compliance and privacy regulations. You can track clickthrough and view-through conversions and then retarget users.
NPI Level Targeting
Leverage privacy-aware, third-party data to effectively scale your digital campaigns to boost brand awareness.
Contextual Targeting
Our patented AI technology* will help place your ads next to relevant content that your target audience is consuming at the moment.
Utilize Video Ads
As consumers spend more time with digital video, there’s an opportunity to serve them with engaging video ads that help put your brand top of mind.
NPI Reporting
Detailed breakdown of how your campaign performed by metrics such as, impressions, clicks, engagements, NPIs, and physician specialty across any channel in the US.
StackAdapt Healthcare Lift Study
Run a healthcare lift study to gain insights into the impact of your advertising efforts on user behaviour and consumer perception of your brand.
Audience Quality Measurement
Evaluate the impact of your campaign by measuring which channel and tactics reached your target audience.
With customers purchasing online more than ever, marketers are faced with the challenge of finding unique ways to reach them. With a multi-channel strategy, you can reach your customers throughout the entire funnel, across different channels like native, display, video, connected TV, audio, and digital out-of-home.
To grow online sales, you need a targeted digital ad campaign that reaches specific customers. With StackAdapt, you can generate an audience pool of individuals who have searched for similar products online, and then target them with ads showcasing your product and services.
CPG companies are continuously striving to capture customer attention. Start with a great multi-channel strategy and run personalized ads across different channels like native, display, video, connected TV, audio, and digital out-of-home. This way, you’re building brand awareness and leading potential customers to conversion.
Once your campaign is live, you need to monitor its performance. View metrics in real time and learn who is engaging with what campaign and ad and find opportunities to optimize your campaign mid-flight. With our measurement solutions, we can show the impact of your digital campaign from first ad impression to final purchase.
Multi-Channel Strategy
Reach your target audience across different channels. This allows you to interact with users across multiple touchpoints at every stage of the customer journey.
1st-Party Data
Upload your 1st-party data within minutes in the StackAdapt platform, target lookalike users, and drive smarter audience segmentation.
Location Targeting
Build an audience of users who may have visited or passed near your store location, and then target that audience with a digital campaign.
Reach Your Shoppers With DOOH
Try reaching your customer with a DOOH ad, like a digital screen on a mall directory. We can track and infer who likely saw the ad by detecting device IDs.
StackAdapt Pixel
Install a single Universal Pixel on your website to track conversions and understand the actions taken by your users.
Multi-Channel Targeting
Reach your target audience across different channels. This allows you to interact with users across multiple touchpoints at every stage of the customer journey.
Dynamic Retargeting
Retarget consumers who visited your website with personalized content and creatives to remind them of the last viewed product.
Try QR Codes
Include QR codes that consumers can scan for more info about your product or to unlock a promotion, like on a DOOH or CTV ad.
1st-Party Data
Upload your 1st-party data within minutes in the StackAdapt platform, target lookalike users, and launch personalized campaigns.
Location Targeting
Leverage specific location targeting techniques, such as geo radius targeting around a physical location to build an audience of users, and then retarget them with personalized ads.
Multi-Channel Targeting
Reach your target audience across different channels. This allows you to interact with users across multiple touchpoints at every stage of the customer journey.
Try Point-of-Purchase DOOH Ads
This type of ad is designed to influence shoppers at the critical moment when they’re likely to make an impulse purchase, and are often found on digital screens near checkout counters, product displays, or gas station pumps.
Dynamic Dashboard
Get in-depth, accurate reporting and insight, such as which channel or creative had the biggest impact, ad effectiveness, or ideal frequency required to drive conversion.
Footfall Attribution
Measure campaign effectiveness by tracking the number of users who have visited your store location after viewing a digital ad.
Brand Lift Study
Leverage our in-house solution to measure the impact of your campaign across all programmatic channels, including native, display, video, CTV, audio, and DOOH.
With customers researching financial services and products online more than ever, marketers are faced with the challenge of finding unique ways to reach them where they are. With a multi-channel strategy, you can reach your customers across different channels like native, display, video, connected TV, audio, and digital out-of-home.
To confirm that your digital campaign directly influenced in-branch visits, you will need to track user engagement from first interaction to physical visits. With our location targeting capabilities and footfall attribution solution, you can measure how many users saw your ad and then visited your branch, giving you clear insight into campaign performance.
Your target user is using a variety of devices and channels every day. With a multi-channel strategy, you can reach your target audience with a personalized ad experience across channels like native, display, video, connected TV, audio, and digital out-of-home.
Once your campaign is live, you need to monitor its performance. View metrics in real time and learn who is engaging with what campaign and ad and find opportunities to optimize your campaign mid-flight. With our measurement solutions, we can show the impact of your digital campaign from first ad impression to final purchase.
Multi-Channel Strategy
Reach your target audience across different channels. This allows you to interact with users across multiple touchpoints at every stage of the customer journey.
Contextual Targeting
Our patented AI technology* will help place your ads next to relevant content that your target audience is consuming at the moment.
.st0 { fill: #0c121a; } Precision Targeting
Create custom audience segments with buying intent based by targeting users who have researched similar financial products, companies, or looked for financial advice online.
Retarget Linear TV Audiences
Capture viewers who have been exposed to your ad on linear TV and retarget them across cost-efficient channels like connected TV, video, and display.
Location Targeting
Build an audience of users who may have been in the vicinity of a specific branch location, and then target those users with a digital campaign.
Footfall Attribution
Measure how many users who have visited a physical branch location after they have seen your digital campaign.
Offline Attribution
Measure your campaign’s impact on driving in-branch visits with metrics, such as conversion rate, ideal frequency, and ad effectiveness.
Discovery Ads
Take your discovery ads to the next level with the Creative Studio team . Our team can add animations, hover effects, video, and more making your campaign stand out.
1st-Party Data
Upload your 1st-party data in minutes in the StackAdapt platform and find similar users to create a personalized digital strategy.
Custom ABM Audiences
Layer company domain lists with firmographic data, such as industry, company size, revenue, to create a custom audience targeting strategy.
Audience Lookalike Expansion
Expand your 1st-party data reach by using your CRM data to build lookalike audiences who mimic characteristics and behaviours of existing high-performing audiences.
Dynamic Retargeting
Keep users engaged and interested by delivering ads with personalized content and creatives to remind them of the product or service they were searching for.
Dynamic Dashboard
Get in-depth, accurate reporting and insight, such as which channel or creative had the biggest impact, ad effectiveness, or ideal frequency required to drive conversion.
Footfall Attribution
Measure campaign effectiveness by tracking the number of users who have visited your physical branch location after viewing a digital ad.
Brand Lift Study
Leverage our in-house solution to measure the impact of your campaign across all programmatic channels, including native, display, video, CTV, audio, and DOOH.
Advertising in regulated industries comes with unique challenges, such as compliance and distribution constraints. We can help you navigate these obstacles by ensuring that your campaign reaches the right audience, and runs on approved partner sites and apps.
In regulated industries, getting a campaign up and running can take time. Our Platform Quality Team streamlines this process by developing policies and procedures that minimize manual, reactive troubleshooting, ensuring your ads launch quickly.
Once your campaign is live, you need to monitor its performance. View metrics in real time and learn who is engaging with what campaign and ad and find opportunities to optimize your campaign mid-flight. With our measurement solutions, we can show the impact of your digital campaign from first ad impression to final purchase.
Multi-Channel Strategy
Reach your target audience across different channels. This allows you to interact with users across multiple touchpoints at every stage of the customer journey.
Contextual Targeting
Our patented AI technology* will help place your ads next to relevant content that your target audience is consuming at the moment.
.st0 { fill: #0c121a; } Precision Targeting
Create custom audience segments with buying intent by targeting users who have researched similar products, companies, or looked up advice about sensitive topics online.
Retarget Linear TV Audiences
Capture viewers who have been exposed to your ad on linear TV and retarget them across cost-efficient channels like connected TV, video, and display.
Brand Safety
We take brand safety very seriously at StackAdapt. We have a dedicated team that reviews ad creatives ensuring a safe and suitable advertising experience.
Ad Audit
We provide guidance and a final quality check on your campaigns making sure they meet the StackAdapt content guidelines before going live.
Easy Campaign Execution
Leverage deals to make sure you reach the right audience and run your ad campaigns on approved partners who accept sensitive content.
Contextual Targeting
Our patented AI technology* will help place your ads next to relevant content that your target audience is searching for and consuming at the moment.
Dynamic Dashboard
Get in-depth, accurate reporting and insight, such as which channel or creative had the biggest impact, ad effectiveness, or ideal frequency required to drive conversion.
Footfall Attribution
Measure campaign effectiveness by tracking the number of users who have visited a physical location after viewing a digital ad.
Brand Lift Study
Leverage our in-house solution to measure the impact of your campaign across all programmatic channels, including native, display, video, CTV, audio, and DOOH.
