Serino Coyne Achieves 20% Conversion Rate for NYC’s Lincoln Center

Closeup of symphony members playing the cello

Shining the Spotlight on Programmatic Advertising

Serino Coyne, a full-service advertising agency dedicated to live entertainment, was tasked with boosting awareness and increasing ticket sales for upcoming shows at the Lincoln Center for the Performing Arts. Using native and video ads, custom audience segments, and an integrated targeting strategy, they increased conversions and delivered a video completion rate rivaling YouTube.

Solutions Used

How Serino Coyne Increased Ticket Sales for Performing Arts Center

Serino Coyne used StackAdapt’s 1st-party intent-based custom segments, premium native ad placements, and retargeting to drive conversions for their client. Here are the tactics they used:

Targeting

Used StackAdapt’s Interest and Intent segments to target users interested in ballet and the performing arts with in-feed video ads.

Retargeting

Retargeted users who visited the Lincoln Center’s homepage with native advertising.

Premium Inventory

Leveraged StackAdapt’s wide range of premium inventory to place ads on relevant, brand-safe sites.

Serino Coyne Delivers Performance Worthy of a Standing Ovation

Serino Coyne’s programmatic video campaign delivered a completion rate 214% higher than their client’s same ads on YouTube. Next to banner retargeting, StackAdapt’s premium native ad placements helped deliver the highest return on investment and click-through rate (CTR), with 1 in 5 people who clicked on an ad purchasing a ticket.

Video CTR

0.35%

Native CTR

0.18%

Conversion Rate

20%

Hailey Barton

Associate Media Director

Serino Coyne

“With StackAdapt’s qualified audience pool and in-feed native video units, we were able to drive both brand awareness and ticket sales for Lincoln Center. It was definitely a win-win campaign.”