Native Programmatic Strategy Drives 290% ROAS
Reaching Healthcare Professionals Online
Eko was looking to work with a first-time partner to expand their existing multi-channel digital strategy into programmatic. They started working with StackAdapt on a campaign to drive new online sales for their suite of stethoscopes, telehealth products, and AI-powered analysis. Their full-funnel campaign led to a 290% ROAS.
Solutions Used
Leveraging Programmatic to Increase Online Sales
Eko’s goal was to capture new site visitors and successfully convert them into new customers. The campaign included prospecting and retargeting tactics. Here are some of the other tactics they used:
Native
Launched the campaign with dynamic and then broadened campaign to include native ads as part of the retargeting strategy.
Custom Segment Targeting
Leveraged StackAdapt’s Custom Segments and 3rd-party B2B audiences to target qualified healthcare professionals.
Creative Studio
Worked with the StackAdapt Creative Studio from inception of the creative strategy, straight through to execution.
Eko’s Strategy Leads to 26M Impressions and 870 Conversions
For initial outreach at campaign launch, Eko took full advantage of the robust privacy-first solutions in StackAdapt. Once users clicked on an ad, a native retargeting strategy was employed with a strong call to action, which led new users to Eko’s site. This approach helped Eko drive qualified healthcare professionals to their site to complete a purchase on their online store.
Impressions
26,200,687
Conversions
870
Clicks
37,605
ROAS
290%
Alexander Romero-Wilson
Marketing Manager
Eko
