Clean Digital Grows Awareness for Dobbies

Someone holding a plan at a grocery store with a red top

Planting a Programmatic Partnership

Clean Digital wanted to increase brand awareness, foot traffic, and conversions for their client, Dobbies Garden Centres. They needed a new programmatic partner that could deliver results and provide transparent reporting. Working with StackAdapt, they achieved a return on ad spend (ROAS) of 324% and drove 50,000+ visitors to their client’s stores.

Solutions Used

Garden Centre Marketing Tactics With Proven Results

To achieve their goals, Clean Digital leveraged StackAdapt’s advanced targeting, display inventory, and in-platform attribution capabilities to increase sales and prove the impact of online advertising on store visits. Here are some of the tactics they used:

Audience Targeting

Used 3rd-party data segments, lookalike audiences, and contextual targeting tailored to reach a wide range of potential customers.

Footfall Attribution

Leveraged StackAdapt’s international measurement partners to attribute store visits to specific ads.

Real-Time Reporting

Used StackAdapt in-platform reporting and bid factors to optimize and adjust digital ad campaigns.

Clean Digital Achieves 324% ROAS For Top UK Retailer

Clean Digital’s display and audience targeting strategy increased awareness and offline and online sales, delivering an incredible ROAS for their client. They’ve since partnered with StackAdapt on various campaigns for Dobbies and other clients.

CPC

£1.47

CPA

£35.26

Online ROAS

324%

Store Visits

>50,000

Fraser Smith

Head of Client Services

Clean Digital

“It was really important for Dobbies to be able to accurately measure footfall attribution from our digital campaigns. The set up process for a footfall attribution study with StackAdapt was fairly simple, and the in-depth, real-time reporting on store visits and revenue was critical to demonstrating great performance to our client.”