Programmatic Provides Strong ROI for Financial Brand
Reaching Customers Interested In Financial Products
AKIN wanted to expand the reach of their financial marketing campaign for their client, a top brokerage in the APAC region, beyond traditional channels like search and social media. They teamed up with StackAdapt to reach customers interested in competitors’ products and similar services, increasing engagement and site visits.
Solutions Used
Targeting Tactics You Can Bank On
To achieve their goals, AKIN leveraged audience targeting to capture the attention of customers looking for services similar to those of their client’s competitors. Here are some of the tactics they used:
Browsing Audiences
Targeted ads based on search behaviour, strategically positioning themselves against competitors and capturing the attention of potential customers.
3rd-Party Segments
Used audience segments from StackAdapt’s 3rd-party data partners to target ads based on specific behaviours and attributes.
Retargeting
Leveraged a full-funnel approach by retargeting users who had previously visited their client’s website, boosting conversion rates.
Financial Marketing Strategy Boosts Site Traffic
Adding programmatic advertising and StackAdapt’s advanced audience targeting to their financial marketing strategy, AKIN significantly boosted site traffic and sign-ups for their client while reducing their effective cost per acquisition (eCPA).
eCPA
$14
Conversion Rate
13%
Engagement Rate
23%
Avg. Time on Site
1m 24s
Arvin Tang
Managing Director
AKIN
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