Simplify Healthcare Advertising With a Trusted Partner

Reach healthcare providers and organizations with effective digital marketing campaigns.

Create Effective Healthcare Marketing Campaigns

Healthcare marketers need to be wary of a number of regulations, but with the right audience targeting features, inventory options, and brand safety measures you can successfully run digital campaigns in this industry.

Safe and Secure Solutions for the Healthcare Industry

Run your B2C and B2B healthcare campaigns reaching your target audience where it matters while adhering to compliance and privacy regulations.

Customer CampaignsHealthcare Practitioners & BioTech Campaigns

Customer Campaigns

Healthcare Practitioners & BioTech Campaigns

Location Targeting

Target potential customers based on their general location.

3rd–Party Targeting

Leverage 3rd-party audiences to effectively reach patient audiences across the United States by condition, prescription, payer, and more.

Contextual Targeting

Our proprietary machine learning algorithm* will help place your ads next to relevant content that your target audience is consuming at the moment.

*US patent 11,748,776

Patient Privacy

Track clickthrough and view-through conversions and retarget users while maintaining compliance.

Multi-Channel Targeting

Reach your target audience across different channels. This allows you to interact with users across multiple touchpoints at every stage of the customer journey.

Campaign Measurement

We support anonymized Script Lift and Audience Quality measurement to evaluate the impact of your campaigns.

Audience Targeting

Leverage interest-based targeting to deliver relevant content to audiences who have demonstrated specific interests in healthcare products or services.

3rd–Party Targeting

Leverage our industry partners to build B2B healthcare segments based on profession, specialty, prescription behaviour, conditions treated, and more.

CRM Upload

Upload your 1st-party data through strategic DMP partnerships to create audience segments that reach your target audience with relevant messaging.

Campaign Measurement

Our Package-Level Detail reporting breaks down campaign metrics, such as impressions, clicks, and conversions by NPI number and more.

Connected TV

Utilize video-rich connected TV ads to reach your audience. Mix in other channels, like native and display, to create a personalized ad experience.

Contextual Targeting

Our proprietary machine learning algorithm* will help place your ads next to relevant content that your target audience is consuming at the moment.

*US patent 11,748,776

Leverage NPI Target Lists for Precise Targeting

Efficiently target the right healthcare professionals and companies with buying influence, making your advertising budget count. Mix-and-match ABM lists with firmographic and persona-level data to create custom audiences:

Accounts including company domains.
Company industry, revenue, and size.
Functional area and seniority.
Fortune companies.

An example of a healthcare ad with reporting metrics

The Right Prescription for Campaign Performance

Measure the performance of your campaign to help validate your current strategy. Leverage StackAdapt’s reporting and break down campaign metrics like impressions, clicks, and engagements. Or utilize a script lift study to gain insights into the impact of your advertising initiatives on user behaviour. Plus, dynamic reporting dashboards all in the StackAdapt platform.

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