Increasing Voter Turnout With Programmatic
How to Reach the Right Voters
Ahead of the 2022 midterm elections, Kinetic Strategies needed to target likely Democratic and swing voters in Texas’ 16th congressional district as part of US representative Veronica Escobar’s congressional campaign. With a tight deadline, they turned to StackAdapt. Leveraging a waterfall approach, 1st-party data, and premium inventory, they reached over 150,000 unique voters.
Solutions Used
Political Ad Campaign Tactics That Build Awareness
Forced to focus their political ad campaign on a limited geographic area, Kinetic Strategies leveraged 1st-party data, video, and OTT ads to target registered voters and maximize reach. Here are some of the tactics they used:
Targeting
Used a waterfall approach leveraging 1st-party data, demographic targeting, and geotargeting to reach the right voters.
Video
Utilized pre-approved inventory packages for video and OTT to minimize publisher rejections and maximize scale.
Offline Voter Attribution
Leveraged StackAdapt’s measurement solution to determine the percentage of targeted voters who cast a ballot.
Kinetic Strategies Helps Congresswoman Secure Seat
Kinetic Strategies’ political advertising campaign with StackAdapt reached 158,075 voters, helping secure Escobar’s seat and validating the agency’s targeting strategy for future political campaigns.
Impressions
1,247,106
Unique Reach
158,075 voters
Blended eCPM
$25.51
Blended VCR
83.81%
Amir Salehzadeh
CEO
Kinetic Strategies
