Winning Big With Programmatic Audio Advertising
Reaching Users With an Audio Campaign
BlueBet needed to promote their betting platform to a high volume of punters during Spring Carnival, which is the premier racing season in Australia. They tested programmatic audio inventory with StackAdapt targeting various sports podcasts and audio channels to reach their target audience. Their first-time audio campaign led to over 5,700 actions on their website.
Solutions Used
Delivering Relevant Messaging via Audio Ads
To stand out from their competition during a highly-competitive advertising time, BlueBet leveraged programmatic audio to deliver relevant messaging to their target audience. Here are some of the tactics they used:
Programmatic Audio
Rotated 15s audio clips demonstrating their value and product across various audio providers in Australia.
Inventory Deals
Leveraged StackAdapt’s deal capabilities to bundle relevant inventory together, creating precise targeting for their campaigns.
Creative Messaging
Tested multiple audio messages to reach a wider audience with interest in sports, business, and finance.
Optimizing to Drive User Engagement
BlueBet leveraged StackAdapt’s optimization tools to scale their audio campaign on specific inventory and to reach their bidding goals. They also installed the StackAdapt Pixel sitewide. This way, they were able to measure the impact of their campaign, and performance by domain, device, and creative. With this insight, they optimized accordingly to drive the most engagement.
eCPM
$20.52
Impressions
487,004
CPA
$62.84
Actions on Site
5,700
Unique Reach
192,806
Simon Frazer
Head of Paid Media
BlueBet
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