Programmatic Drives Sales for an E-Commerce Brand
Reaching Shoppers Across Multiple Channels
Maktagg typically turned to social media to run their conversion campaigns. That all changed when they came across StackAdapt and decided to test out programmatic for their e-commerce client, Lonbali. They chose the right targeting tactics and ran multi-channel campaigns that drove impressive sales revenue.
Solutions Used
Tactics to Target the Ideal Shopper
Maktagg leveraged a multi-channel approach using native and display ad formats to reach their online shopper across various channels and devices. Here are some of the other tactics they used:
Browsing Audiences
Targeted online shoppers browsing websites with keywords related to accessories, purses, and jewelry.
3rd-Party Segments
Leveraged segments from StackAdapt’s 3rd-Party Segment Catalogue to reach an audience interested in women’s fashion.
Dynamic Retargeting
Created dynamic retargeting ads with Creative Studio that pulled in product images the user had previously shown interest in.
Leveraging the StackAdapt Pixel to Track Results
Maktagg implemented the StackAdapt pixel on their campaigns and across the Lonbali website to ensure they were driving measurable results for their client. They were able to track the targeted user’s journey to conversion, pull revenue numbers to attribute StackAdapt’s advertising performance, and optimize towards return on ad spend (ROAS) all within the StackAdapt platform.
eCPC
€1.04
CTR
0.19%
CPA
€14
CPA Decrease
-53%
Alberto Saldivia
Paid Media Manager
Maktagg
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