Increasing In-Store Visits With Programmatic

Image of a well decorated home with a loveseat, plans, and furniture.

Raising Brand and Product Awareness Online

7477 Media was looking for a new way to reach customers online for their home furnishings client, Harry Corry. They launched their first programmatic campaign with StackAdapt across multiple channels to raise awareness for their brand, products, and ultimately drive foot traffic to their store.

Solutions Used

Strategies to Attract Customers to Furniture Shop

7477 Media used multiple channels to employ a full-funnel strategy, tackling each stage differently from a targeting and creative perspective. Here are some of the strategies they used:

Display and Native

Ran display and native ads with different messaging depending on the user’s journey through the funnel.

Prospecting

Used a mix of StackAdapt’s Interest and Intent segments and 3rd-party segments to target prospective customers.

Retargeting

Retargeted users who completed certain actions on site through lower funnel activities to reinforce brand message.

Campaign Optimization Is Key to Success

7477 Media made sure to monitor campaign results and optimize in real time based on the performance they were seeing in the StackAdapt platform. They leveraged the Smart Bidding algorithm in the platform to drive maximum number of conversions, utilized a footfall attribution study to measure the impact of their ads on store visits, and tracked revenue through the StackAdapt Pixel.

ROAS

1045%

CTA

0.30%

CPA

£1.68

Trevor Jordan

Managing Director

7477 Media

“Harry Corry was running campaigns on some of the traditional platforms like Google Display Network and driving sales. However, we were interested in the market potential outside of what they had done in the past, so we made it our mission to try wider, more holistic approaches to our client’s media plan—and that’s where StackAdapt came in.”