Realtime Agency Reduces CPC by 77% With ABM Targeting

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Building a Better B2B Targeting Strategy

Realtime Agency’s client struggled with ineffective ABM campaigns. Their previous DSP provided limited audience insights, and audience lists took too long to populate, making it difficult to launch campaigns. Using StackAdapt’s advanced ABM targeting, they could target specific account lists and launch campaigns quickly, boosting brand awareness and reducing cost per click (CPC) by 77% compared to their previous DSP.

Solutions Used

ABM Targeting With Programmatic Advertising

To enhance the performance and measurement of their ABM campaigns, Realtime Agency leveraged StackAdapt to improve the precision of their targeting, increase engagement, and conversions. Here are some of the tactics they used:

ABM Targeting

Used StackAdapt’s ABM targeting to tailor campaigns to specific account lists for more personalized and effective outreach.

Real-Time Reporting

Accessed in-depth insights to optimize campaigns in real time, improving performance and engagement.

Audience Activation

Adjusted targeting parameters and quickly populated audience lists, improving ad relevance and time it took to launch campaigns.

Realtime Agency Improves Campaign Performance

Using StackAdapt’s ABM targeting and measurement, Realtime Agency increased clicks for their B2B client’s ABM campaigns while drastically reducing the CPC, proving the power of data-driven marketing.

CTR

0.7%

CPC

77%

Mason Allen

Senior Programmatic Analyst

Realtime Agency

“We saw a 77% reduction in cost per click, driven by StackAdapt’s data insights and quick audience implementation. Our campaigns now hit the mark efficiently, ensuring our client’s message resonates with precision.”