Chicago Fire FC Scores Big With a Multi-Channel Strategy

Two people playing soccer and fighting over the ball, only showing their legs

How to Reach Soccer Fans

With a historic home game on the horizon against new rival St. Louis City SC, Chicago Fire FC wanted to maximize attendance by boosting ticket sales. They teamed up with StackAdapt to reach new fans, surpassing their goal of 100% return on ad spend (ROAS).

Solutions Used

Programmatic Tactics to Kickstart Ticket Sales

With the main goal of increasing ticket sales for their upcoming match, Chicago Fire FC developed a full-funnel, multi-channel strategy that drove users to their Ticketmaster page. Here are some of the tactics they used:

Audience Targeting

Used StackAdapt’s Browsing Audiences to target potential customers with browsing behaviour similar to past ticket holders.

Retargeting

Leveraged 1st-party data to retarget users who had previously visited Chicago Fire FC’s website or Ticketmaster page.

Multi-Channel

Tapped into DOOH, CTV, video, and display advertising as part of a full-funnel approach to drive ticket sales.

Chicago Fire FC Nets 122% ROAS With Multi-Channel Strategy

The Midwest soccer club’s advanced audience targeting and multi-channel strategy exceeded expectations, scoring 16,000+ clicks, nearly 600 conversions, and a 122% ROAS. Since launching their initial campaign, Chicago Fire FC continues to partner with StackAdapt, leveraging multi-channel advertising campaigns to drive awareness and boost sales throughout the season.

Clicks

16,639

Conversions

599

ROAS

122%

Emily Wondergem

Director of Marketing

Chicago Fire FC

“Working with StackAdapt to achieve our goals was easy. The team worked with us to set up conversion tracking and provided all the right targeting tools and channels necessary to hit our revenue targets.”