Biborg Delivers 20% CR for Street Fighter 6
How to Reach Gamers in EMEA
For the release of Capcom’s latest video game, Street Fighter 6, independent agency Biborg teamed up with StackAdapt to build awareness and turbocharge sales in four of Europe’s most competitive gaming markets. They were able to drive a 20% conversion rate for the fighting franchise, beating expectations and outperforming other channels in Capcom’s video game marketing campaign.
Solutions Used
Tactics to Supercharge Awareness and Sales
To achieve their client’s goals, Biborg leveraged HTML5 banner ads, data-driven optimizations, and advanced audience targeting to reach gamers. Here are some of the tactics they used:
Display
Used interactive and engaging HTML5 display banner ads that enhanced the user experience for gamers.
Video
Leveraged video ads of varying lengths that engaged viewers by showcasing the gameplay of Street Fighter 6.
Audience Targeting
Employed StackAdapt’s advanced targeting capabilities, like 3rd-party data and lookalike audiences to target gamers.
Biborg Delivers TKO With StackAdapt
Biborg’s multi-channel strategy, precision targeting, and effective budget allocation helped its video game marketing campaign for Street Fighter 6 exceed its target goals and industry benchmarks, achieving a 20% conversion rate and click-through rate (CTR) four times the campaign’s original goal.
Conversion Rate
20%
CTR
0.28%
VCR
+75%
CPCV
€0.01
Alex Humpage-Versavaud
Media Director
Biborg
