Biborg Delivers 20% CR for Street Fighter 6

White Background with yellow letters saying CAPCOM with a blue outline

A male holding a remote controller for a video game while sitting down.

How to Reach Gamers in EMEA

For the release of Capcom’s latest video game, Street Fighter 6, independent agency Biborg teamed up with StackAdapt to build awareness and turbocharge sales in four of Europe’s most competitive gaming markets. They were able to drive a 20% conversion rate for the fighting franchise, beating expectations and outperforming other channels in Capcom’s video game marketing campaign.

Solutions Used

Tactics to Supercharge Awareness and Sales

To achieve their client’s goals, Biborg leveraged HTML5 banner ads, data-driven optimizations, and advanced audience targeting to reach gamers. Here are some of the tactics they used:

Display

Used interactive and engaging HTML5 display banner ads that enhanced the user experience for gamers.

Video

Leveraged video ads of varying lengths that engaged viewers by showcasing the gameplay of Street Fighter 6.

Audience Targeting

Employed StackAdapt’s advanced targeting capabilities, like 3rd-party data and lookalike audiences to target gamers.

Biborg Delivers TKO With StackAdapt

Biborg’s multi-channel strategy, precision targeting, and effective budget allocation helped its video game marketing campaign for Street Fighter 6 exceed its target goals and industry benchmarks, achieving a 20% conversion rate and click-through rate (CTR) four times the campaign’s original goal.

Conversion Rate

20%

CTR

0.28%

VCR

+75%

CPCV

€0.01

Alex Humpage-Versavaud

Media Director

Biborg

“Collaborating with StackAdapt for Capcom’s Street Fighter 6 campaigns was a highlight of our 2023 marketing at Biborg. The campaigns across various marketing [channels] surpassed expectations, delivering one of the highest overall conversion rates of Street Fighter 6 game purchases.”