Syfe Grows Leads With Cost-Effective Targeting

Someone typing on a computer with the screen showing graphs

How to Reach Personal Investors Online

Syfe, a digital investment platform, struggled to get high-quality leads. Because it operates in a regulated industry, brand safety was paramount. In the past, they had limited control over where their ads got placed and found it challenging to reach relevant audiences. To improve their lead generation, they partnered with StackAdapt, doubling conversions and time on site.

Solutions Used

Marketing Strategy for Financial Services

To achieve their campaign goals, Syfe utilized StackAdapt’s premium inventory to reach relevant audiences in brand-safe environments online. Here are some of the tactics they used:

Browsing Audiences

Used StackAdapt’s proprietary Interest and Intent and Browsing Audience segments to reach relevant users, increasing lead generation.

Premium Inventory

Leveraged StackAdapt’s wide range of premium inventory to place ads on top-tier, high-traffic domains, enhancing ad visibility.

Bid Goals

Set strategic bid goals to optimize niche targeting, reaching highly-relevant audiences with tailored ad placements.

Syfe Doubles Conversions With Programmatic

With StackAdapt’s advanced targeting and high-quality domain inclusion lists, Syfe reached a more relevant audience for their brand, increasing their time on site by +114% and conversion rate to 11.8%, doubling their conversions.

Avg. Time on Site

+114%

Conversion Rate

11.8%

Pieter Dijkgraaf

Head of Acquisition

Syfe

“It can be challenging to acquire high-quality leads at a reasonable cost. Our partnership led to fantastic results across our marketing funnel and StackAdapt remains one of our top platforms for acquisition.”