Mexico Privacy Policy

For additional information on how we collect and store personal data in our Platform, please visit our Platform and Services Privacy Policy. For more information about visitors to our website, see our Website Privacy Policy.

Our Commitment

StackAdapt Inc. (“StackAdapt”, “us”, “our”, or “we”) strongly believes that all information deserves protection. We’ve written this Mexico Privacy Statement (“Privacy Statement”) to inform you of our privacy practices with respect to the personal information we process via our platform, which we will refer to as our “Platform”. If you do not agree to the terms of this Privacy Statement, you may opt out of inclusion in our Platform. If you do not understand, or if you have questions about this Privacy Statement please contact us using one of the methods we’ve identified below.

How to Contact Us

If you have any questions about this Privacy Statement, our Data Protection Officer can be reached by:

Email:
privacy@stackadapt.com

Mail:
StackAdapt Inc.
6D – 7398 Yonge St, Unit # 2161
Thornhill, ON L4J 8J2, Canada

Personal Data We Process

Privacy laws and regulations in Mexico, including the Federal Law on Protection of Personal Data Held by Private Parties, define personal data as any information concerning an identified or identifiable individual. Similarly, within this Privacy Statement we use the term “personal data” and “pseudonymous personal data” to represent various types of information we collect about you. This may include directly identifiable information, such as your name or email address, or indirectly identifiable information, such as cookie ID, IP address, and device ID.

Personal Information Collected. We collect the following pieces of personal data related to users, households, devices, and ads for use and processing within our Platform:

• Advertising identifiers (e.g., mobile advertising identifiers)
• Cookie identifiers
• Device identifiers
• IP addresses
• User agent
• Referral page URL and title
• Geolocation information (e.g., latitude/longitude at varying levels of specificity)
• Pseudonymous identifiers we receive or derive internally (e.g., RampID; household or consumer level identifiers)
• Email address
• Demographic data that may be associated with one of the above identifiers

For more information on how we collect personal data, see Platform Privacy Policy.

Primary and Secondary Purposes for Processing Data

We primarily process personal information in our Platform to assist our clients in reaching audiences that are most likely to respond to interest-based advertising campaigns. In that regard, we use personal information to do any, or all, of the following business or commercial purposes:

• Display advertisements that may be relevant to you;
• Place a bid for advertising space;
• Marketing automation and email activation;
• Track how many times an ad was shown and to whom (based on a pseudonymous identifier);
• Allow clients to measure the success of their advertising campaigns;
• Develop reports that provide measurement and attribution;
• Process pseudonymous information to prevent malicious ad traffic (i.e., fraud detection and prevention);
• To develop machine learning models and algorithms;
• Create and refine audience segments and profiles; and
• Develop and refine algorithms to understand better how users’ interaction with a website might be of interest to advertisers.

Additionally, we may use personal information on our own behalf to do any, or all, of the following:

• Respond to your requests, communications, suggestions, comments, inquiries, and requests;
• Analyse the accuracy and effectiveness of the services we make available within our Platform;
• Develop new products, features, and services, including those that analyze and understand our customers and their needs;
• Respond to legally binding requests from law enforcement, supervisory or regulatory authorities, or other third parties;
• Defend, protect, or enforce our rights or applicable terms of service or to fulfil our legal or contractual obligations;
• Manage any dispute and accidents, and take legal or other professional advice;
• Comply with, or meet obligations as required by, applicable law (i.e. fraud detection or the recurrence of fraud);
• For internal or external audit purposes; or
• For any other purpose with your consent.

Limiting Use and Disclosure

We work with third parties who collect information through the use of cookies and similar methods in order to serve you with relevant advertisements, to determine whether you have seen advertisements, or analyse the effectiveness of our services. This method of advertising is sometimes called “Interest-Based Advertising.” To learn more about Interest-Based Advertising, your choices with respect to it, and to opt out of advertising programs that track your activities across multiple websites to deliver personalised advertising content to you, please visit:

• For Canada: Digital Advertising Alliance of Canada Opt-Out Page (StackAdapt is a member of the Digital Advertising Alliance of Canada (DAAC) and we abide by their Self-Regulatory Principles for Online Behavioural Advertising.)
• For Canada and U.S.: NAI Opt-Out Page
• For Canada and U.S.: Ad Choices Opt-Out Page

Revoking Consent

We enable our advertiser clients to engage in interest-based and targeted advertising via our Platform. You may opt out of targeted advertising powered by StackAdapt. If you choose to opt out of targeted advertising, it does not mean you will stop receiving advertisements or that you will receive fewer advertisements. When you choose to opt out of targeted advertising in our Platform, we will add a pseudonymous identifier that represents you to a suppression file that will prevent us from including you in future targeted advertising campaigns. After you opt out, you will still receive the same number of advertisements; they will just be less relevant to your interests.

Your Rights

Access Request. You can request a copy of the personal information we may hold about you.

Rectification Request. You can request that we correct any incomplete or inaccurate personal information we hold about you. Because the data in our Platform is pseudonymous and not directly identifiable, we may not have the technical ability to correct your personal information. In that case, we will delete the incomplete or inaccurate personal information instead.

Correction Request. You can request that we correct any incomplete or inaccurate personal information we hold about you. Because the data in our Platform is pseudonymous and not directly identifiable, we may not have the technical ability to correct your personal information. In that case, we will delete the incomplete or inaccurate personal information instead.

Right to Objection or Cancellation. You have the right to object at any time of the processing of your personal data for direct marketing purposes and profiling. Additionally, You have the right to request that we erase the personal information that we have collected about you and retained.

Exercising Your Rights. To exercise these rights, please email us your request at privacy@stackadapt.com or fill out this web form.

Applicable Data Transfers

StackAdapt is a global business headquartered in Canada. Within our Platform, our advertiser clients have the capability to serve ads to consumers located in many jurisdictions, all over the world. As such, it is necessary for us to transfer personal information abroad. We also transfer information to a number of companies who provide business applications that enhance our platform features, such as CRM onboarding and marketing applications, as well as marketing service providers. These providers are primarily located in the United States, but may also be located in other jurisdictions. Wherever we transfer personal information, we seek to ensure that it receives a materially similar degree of protection as provided in its country of origin.

Updates to this Privacy Statement

We may update this Privacy Statement from time to time and will post the updates here. If we amend this Privacy Statement, we will revise the Last Updated date based on when we posted the updated version.