Programmatic Advertising Helps Lift Campaign Results by 24%

Reaching Key B2B Decision Makers

White Spider Media, a media planning and buying agency, needed a partner who could help them reach a niche group of decision makers. With StackAdapt, they ran a test campaign for their B2B gaming developer client. They used native and display channels to create a digital strategy for B2B, driving engagement and conversions.

Solutions Used

Learn How White Spider Media’s Campaign Reached Over 1.3M Users

White Spider Media leveraged native and display channels with multiple targeting tactics to execute their campaigns. They were able to increase engagement, reach, and time on site metrics for their B2B client in a way that was both measurable and predictable into the future. This approach has revolutionized how they execute their current and future campaigns for reaching decision makers.

User Reach

1.3M

Cross-Channel CTR Lift

+24%

Avg. Time on Site

42s

Increase in Avg. Time on Site

+40%

James Day

Head of Planning

White Spider Media

“StackAdapt’s multi-channel offering has enabled us to connect the dots for our clients, which helps them on their transformation to more digital-first campaigns.”