Trustworthy Digital Fills the Funnel for B2B Client

Three men in a room, two sitting and watching one male presenting a board of future plans.

Lead Generation Strategy Beats Competition

Trustworthy Digital, a full-service digital advertising and analytics agency, struggled to get qualified leads for their client when using the Google Marketing Platform (formerly DV360). Looking to improve their lead generation strategy, they switched to StackAdapt. Within a month, they had drastically improved lead acquisition, generating 459 conversions with a 7.05% conversion rate.

Solutions Used

Successful Lead Generation Marketing Strategies

To increase quality leads for their client, Trustworthy Digital leveraged advanced audience targeting ensuring that ads were delivered to the right audience at the best possible price. Here are some of the tactics they used:

Audience Targeting

Leveraged domain lists in StackAdapt to optimize their targeting and ad placements, enhancing lead quality.

Forecasting

Used forecasting to estimate match rates more accurately and further refine audience targeting.

Bid Optimizations

Leveraged real-time data to adjust bidding strategies and effectively drive down the cost of acquisition.

Quality Leads at a Lower Cost

Trustworthy Digital’s improved audience targeting and bid optimizations streamlined their client’s lead-generation strategy. Within a month, the campaign earned 10.6M impressions at a CPM of $6.31, leading to 459 conversions and a 7.05% conversion rate, surpassing their client’s targets.

Impressions

10.6M

CPM

$6.31

Conversion Rate

7.05%

Brandon O’Connor

CEO

Trustworthy Digital

“Trustworthy Digital’s shift to StackAdapt’s solutions yielded great results. In just a month, our campaign generated 459 conversions with a 7.05% conversion rate. This collaboration effectively conquered our spam lead challenge and surpassed expectations.”