the7stars Exceeds Expectations for Nintendo Release

Someone holding a gaming console controller

Plucking Attention for Pikmin 4

The video game industry is highly competitive, making it difficult for even established franchises to stand out. To build awareness for the release of the Nintendo Switch’s Pikmin 4, award-winning media agency the7stars partnered with StackAdapt. They leveraged contextual targeting and interactive ads to reach and engage their audience, achieving a click-through rate (CTR) 4x their original goal.

Solutions Used

Proven Tactics for Reaching Gamers Online

To achieve their campaign goals, the7stars leveraged StackAdapt’s contextual targeting solutions and the Creative Studio team to grab the attention of gamers already interested in playing Pikmin 4. Here are the tactics they used:

Contextual Targeting

Leveraged Keyword Rule Targeting and Page Context AI to ensure ads were placed in relevant environments.

Creative Studio

Engaged the Creative Studio team to develop scratch-off display ads that increased clicks and demo sign-ups.

Display

Expanded unique reach by strategically fine-tuning display ad placements, improving awareness and engagement.

the7stars Surpasses CTR Goals by 400%

By adding StackAdapt to their video game marketing strategy, the7stars met and exceeded their CTR goals. They achieved a 1% CTR and generated 3.5 million impressions, boosting awareness and conversions for the historic franchise.

Impressions

3.5M

CTR

1%

Isaac Atite

Activation Manager

the7stars

“As a big agency, we’re used to being able to use contextual solutions, but StackAdapt’s bespoke Page Context AI and Keyword Rule Targeting exceeded our expectations… The campaign delivered a CTR almost 4x higher than planned, in part thanks to the strong creative assets built by the team at StackAdapt.”