The Egg Beats Benchmarks With Education Marketing Strategy

Graduates throwing their graduate caps into the air

Mastering Higher Education Marketing

Digital marketing agency The Egg wanted to expand global awareness for their higher education clients. They had struggled to see results with other platforms due to high minimums, long-term commitments, and slow onboarding. With StackAdapt’s flexible deals, premium inventory, and advanced audience targeting, they achieved a 5x increase in conversions compared to industry benchmarks.

Solutions Used

Digital Marketing Solutions That School the Competition

The Egg overcame budget constraints and delivered effective programmatic services to their clients by leveraging StackAdapt’s flexible deals, precise audience targeting, and access to world-class inventory. Here are the tactics they used:

Premium Inventory

Leveraged StackAdapt’s premium inventory to place ads on high-quality domains, boosting ad visibility.

Reporting

Accessed StackAdapt’s real-time reporting to make data-informed decisions and provide clients with actionable insights.

Contextual Targeting

Used contextual targeting and geotargeting solutions to reach relevant audiences while maintaining quality leads.

The Egg Drives Conversions 5x the Industry Average

With StackAdapt, The Egg delivered outstanding results for their clients, seamlessly navigating budget constraints and maximizing resources to reach a wider audience, increasing conversions well above the industry average.

CTR

0.21%

Unique Impressions

5M+

Avg. eCPM

$9

Dheeraj Choithramani

Digital Director

The Egg

“The absence of minimum budget requirements and platform fees simplified the process for us to partner with StackAdapt, enabling us to allocate resources more efficiently. With this collaboration, we’ve achieved a 5x increase in conversions for our higher education clients across campaigns targeting key global markets… solidifying our position in the digital marketing space for higher education.”