Talking Stick Digital Takes Off With Travel Campaign
Converting Travellers With Advanced Targeting
The average traveller spends 71 days researching and planning before booking a trip. To convert new customers, Talking Stick Digital teamed up with StackAdapt to identify and target travellers through contextually relevant ad placements, increasing bookings and generating over £210K in revenue for their client.
Solutions Used
Flying High With Page Context AI
To achieve their client’s travel marketing campaign goals, Talking Stick Digital worked with StackAdapt to fine-tune their targeting and re-engage potential customers. Here are some of the tactics they used:
Contextual Targeting
Used Page Context AI to place contextually relevant ads next to what travellers were searching for online, increasing conversions.
3rd-Party Segments
Leveraged 3rd-party segments to target users with similar interests and behaviours as other travellers, expanding the reach of their travel campaign.
Retargeting
Used tracking pixels to re-engage users who had previously interacted with their client’s brand, helping drive conversions.
Travel Marketing Campaign Lands 19x ROAS
By re-engaging users who had previously interacted with their client’s travel campaigns and using StackAdapt’s patented algorithm*, Talking Stick Digital was able to achieve a 1900% return on ad spend (ROAS), generating £210,795 for their client and increasing bookings.
ROAS
19x
CPA
£29.52
Booking Rate
10.36%
Revenue
£210,795
Zoey Reading
Director
Talking Stick Digital
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