Tag Digital Sells 4,000+ Tickets for Tech Event With Programmatic

Speaker standing on stage at a conference

Using Multi-Channel Advertising to Reach B2B Professionals

Tag Digital—an agency specializing in digital marketing for tech events—needed help boosting brand awareness and ticket sales for the 50th anniversary of IFA Berlin, the world’s largest home and consumer electronics show. They partnered with StackAdapt, and used a targeted, multi-channel approach to help supercharge their conference marketing strategy.

Solutions Used

Precision Targeting Meets Strategic Ad Placements

To raise awareness of IFA Berlin while reducing their cost-per-acquisition (CPA), Tag Digital leveraged StackAdapt’s precision targeting and access to premium inventory to target senior IT buyers more likely to convert. Here are the tactics they used:

Audience Targeting

Used intent-based data from providers like Bombora with StackAdapt’s precision targeting features to reach senior B2B audiences.

Multi-Channel

Placed ads designed by the StackAdapt Creative Studio on high-traffic DOOH screens, video platforms, and display networks to grow awareness.

Pixel Tracking

Leveraged StackAdapt’s proprietary pixel to retarget users who viewed video ads to completion or abandoned carts, guiding them down the funnel.

Conference Marketing Strategy Reaches the Right Audience

Tag Digital’s multi-channel campaign with StackAdapt delivered outstanding results for IFA Berlin’s 50th anniversary event. Video ads achieved a unique CPA of €20, while display ads designed by the Creative Studio boosted their click-through rate (CTR) to 0.34%. Overall, the campaign generated 4 million impressions through DOOH ads and converted 4,000+ targeted users into ticket buyers.

Display CTR

0.34%

DOOH Impressions

4 million

Conversions

4,000+

Conall Owens

Paid Media Team Lead

Tag Digital

“StackAdapt’s platform wizardry and creative services were instrumental in making the 50th IFA conference a success. Their ability to create niche audience targeting and deliver premium placements across channels ensured we reached the right people at the right time.”