A Programmatic Strategy to Drive User Sign Ups

A group of swimmers doing laps in the pool

A Multi-Channel Strategy That Reaches Prospects

Sunny Digital needed a partner who could help them drive brand awareness and sign ups for their client, Rackley Swimming. They leveraged StackAdapt’s variety of targeting and inventory options, and ran connected TV (CTV), display, and video ads to drive users down the funnel. In the end, they outperformed their KPI by 10x.

Solutions Used

Custom Display Ads Drive User Engagement

Sunny Digital worked with the StackAdapt Creative Studio team to create custom HTML5 display creatives for optimal user engagement. Together, they created high-impact countdown ads that promoted a swimming lesson giveaway contest. Ads drove users to book a lesson on-site with Rackley Swimming.

Overall eCPA

$4.07

BVOD CPM

$54

Higher Completion Rates Than Prior Partner

100%

CPL With Social Retargeting Display

-10x

Brittany Munro

General Manager

Sunny Digital

“Bringing StackAdapt into the agency as a partner has enabled the team to think more strategically about the type of audiences we can target and what sort of channels are going to work best for our clients.”