Popeyes Increases ROAS by 680% With Programmatic Strategy
Reaching the Right Customers at the Right Price
Since entering the UK in 2021, Popeyes—the quick-service restaurant chain specializing in Louisiana-style fried chicken—faced intense competition and struggled to reach potential customers. They partnered with StackAdapt and used a strategic bid optimization and targeting strategy to boost awareness and drive in-store traffic, resulting in over 45K conversions.
Serving Up Awareness and Conversions
Although Popeyes had the right creative assets, they needed a programmatic partner to serve ads to the right customers. To drive conversions, Popeyes leveraged StackAdapt’s full menu of features, allowing them to fine-tune their targeting and ad placements for maximum engagement. Here are some of the tactics they used:
Custom Targeting
Used StackAdapt’s Browsing Audiences and Page Context AI to target users interested in relevant topics, such as “fried chicken.”
Bid Optimizations
Implemented strategic bid goals and made real-time adjustments to maintain a CPC of £0.91 and improve campaign effectiveness.
Pixel Tracking
Leveraged StackAdapt’s proprietary pixel to track online sales, assess ad performance, and measure return on ad spend (ROAS).
Programmatic Strategy Delivers Affordable CPC for QSR
Through its partnership with StackAdapt, Popeyes cooked up a data-driven programmatic strategy to deliver ads to the right audiences, increasing conversions and building a recipe for a strong, ongoing relationship between the two companies that continues to this day.
CPC
£0.91
Impressions
22 million
Conversions
45,000
ROAS
+678%
David Carey
Chief Technology Officer
Popeyes
Check Out More Case Studies
Syfe Grows Leads With Cost-Effective Targeting
Tag Digital Sells 4,000+ Tickets for Tech Event With Programmatic
Charity Marketing Campaign Increases Donations
