Bringing Healthcare Awareness to Policy Makers
Reaching Politically Influential People Online
People First needed to reach a niche audience of influential policy advocates online for their client, Precerv. They leveraged multiple targeting tactics and creatives to drive brand awareness and deliver a message about equitable healthcare to policy makers. They reached over 6 million users and collected over 350 form fills.
Solutions Used
How to Reach Users With a Strong Message
Precerv’s campaign strategy was split into two tactics: first, was to narrow down on the target user, and the second was to develop a brand message that would drive interest and engagement. Here are some of the other tactics that they used:
Hyper-Targeting
Leveraged niche targeting tactics, such as browsing audiences, geotargeting specific areas, and retargeting to reach users.
Engaging Creative
Worked with Creative Studio to create custom HTML5 form-fill ads to drive leads, as well as custom native ads.
Lead Generation Lists
Leveraged form fills in ad creatives and website pages to build a CRM list to help guide retargeting in future initiatives.
Dynamic Ads Help Drive Engagement
People First wanted to reach influential individuals in the women’s health advocacy space. Their campaign aimed to collect names and email addresses through a petition-style lead generation form. The form appeared on the campaign landing page, and the in-form-fill HTML5 units were created by the StackAdapt Creative Studio.
Unique Reach
6.3M
Leads Generated
367
eCPM
$2.73
Engagements
3,089
Ryan Davis
COO
People First
