OPR media Drives 15K Customers In-Store With StackAdapt
Boosting Foot Traffic and Awareness for World-Renowned Perfume Brand
Global media agency OPR media wanted to increase brand awareness online and drive in-store visits for their client, Interparfums, Inc., a world-renowned fragrance manufacturer and distributor of Guess Parfums. Working with StackAdapt, they drove over 15K customers in-store using a full-funnel, multi-channel strategy that reduced their cost per visit (CPV) by 14% month-over-month.
Solutions Used
Bridging the Gap Between Online and In-Store
To boost awareness and increase in-store visits, OPR media leveraged advanced audience targeting, audio, and display ads to capture customers’ attention and effectively guide them through the funnel. Here are the tactics they used:
Audience Targeting
Used StackAdapt’s Browsing Audiences and 3rd-party data to target customers searching for perfume and competitor brands.
Multi-Channel Retargeting
Served audio ads to custom audiences and retargeted users who listened to ads in full with display ads to drive customers to nearby stores.
Footfall Attribution
Leveraged StackAdapt’s integration with Adsquare to accurately track and understand the impact ads had on driving foot traffic in-store.
OPR media Achieves Scent-sational Results for Luxury Client
OPR media’s multi-channel campaign with StackAdapt delivered outstanding results online and offline for Interparfums, Inc. It engaged over 90% of users, increased brand awareness of Guess Parfums, and decreased the in-store CPV for its client to just €2.87.
Ad Completion Rate
97%
In-Store Visits
+15K
CPV
-14% MoM
David Lascar
Digital Media Account Director
OPR media
