NextGen Fundraising Boosts Donations With Programmatic
Raising Funds to Support Veterans
There are few greater sacrifices than serving your country. To help increase donations for a veteran services non-profit, NextGen Fundraising partnered with StackAdapt to reach their campaign goals. Using audience targeting and dynamic display ads, they achieved a 0.16% CTR and effective cost per acquisition (eCPA) under $5 USD.
Solutions Used
Programmatic Marketing Strategies for Non-Profits
To achieve their campaign goals, NextGen Fundraising leveraged compelling countdown ads designed by the StackAdapt Creative Studio and advanced audience targeting to expand their reach. Here are the tactics they used:
Third-Party Audiences
Leveraged StackAdapt’s extensive catalogue of 3rd-party audiences to drive awareness and donations for non-profit client.
Creative Studio
Used StackAdapt’s in-house creative team to design dynamic display ads that evoked a sense of urgency, increasing clicks.
Browsing Audiences
Improved reach by targeting individuals who showed interest in topics related to charitable donations and supporting veterans.
NextGen Fundraising Achieves Low eCPA With StackAdapt
With StackAdapt, NextGen Fundraising efficiently drove awareness and donations for their client, achieving a cost per thousand impressions (CPM) and eCPA at a low and affordable cost.
CPM
$6.29
CTR
0.16%
eCPC
$3.99
eCPA
$4.02
Robin Fostel
Chief Growth Officer, Digital Strategy & Marketing
NextGen Fundraising
