Creative Ad Strategy Uncorks Stream of Fine Wine Sales
How to Target Wine Enthusiasts
MarketStorm AI needed to target fine wine enthusiasts and customers for their retail client to increase retail wine sales. They teamed up with the StackAdapt Creative Studio to develop engaging HTML5 banner ads. MarketStorm AI ran display and native ads that drove users to complete online purchases for premium, high-end wine. Their campaign generated $74,000 USD in new revenue for their client’s wine business.
Solutions Used
Tactics to Drive Online Wine Purchases
To achieve the goals of their campaign, MarketStorm AI leveraged the Creative Studio to design and build banner ads that showcased wine and drove users to complete an online purchase. Here are some of the other tactics they used:
Display
Engaged the Creative Studio team to develop impactful, animated HTML5 display banner ads that showcased wine available for purchase.
Native
Engaged the Creative Studio team to develop native ads that focused on product imagery and messaging, driving users to the retail website.
Audience Targeting
Leveraged 1st-party Custom Segments and developed a series of highly-targeted audiences to reach users that were most likely to convert.
MarketStorm AI Achieves 734% ROAS With Creative Strategy
By combining native and display tactics, MarketStorm AI was able to achieve a 734% return on ad spend (ROAS), over 2 million impressions, and generate $74,000 USD in new revenue for their client’s fine wine retail efforts.
Impressions
2,634,991
Clicks
6,170
CTR
0.23%
Avg. Time on Site
59s
Carole Lawson
Chief Data Officer
MarketStorm AI
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