Hashtag Interactive Increases Attendees for Gamescom

A group of several people sitting as an audience in a conference

Reaching Gamers Beyond Social Media

To help their client, Koelnmesse, and promote Gamescom Asia 2023, marketing agency Hashtag Interactive teamed up with StackAdapt to broaden their conference marketing strategy beyond social media and search. They used display ads to reach gamers online, resulting in a lower CPM and higher conversion rate than ads purchased directly through Meta.

Solutions Used

Conquering Conference Marketing With StackAdapt

To achieve their campaign goals, Hashtag Interactive raised awareness about Gamescom 2023 and converted users who visited their site. Here are some of the tactics they used:

Audience Targeting

Used interest and intent segments to reach people interested in e-sports and gaming who were likely to convert.

Display

Placed display ads across various websites and apps to increase awareness and capture the attention of potential attendees.

Retargeting

Leveraged 1st-party data to deliver personalized ads to individuals who visited Gamescom’s site or didn’t complete a ticket purchase.

Hashtag Interactive Drives Results With Less Ad Spend

By using StackAdapt to target a broader audience and retarget gamers and e-sports fans who had previously shown interest in attending Gamescom 2023, Hashtag Interactive converted attendees at a lower cost than traditional social media and search ads.

Conversion

+18%

CPM

73% lower than Meta

Retargeting CPA

19% lower than Meta

Rocky Sunico

COO

Hashtag Interactive

“StackAdapt’s diverse targeting capabilities have been vital in connecting with our audience of e-sports enthusiasts and gamers, resulting in a noteworthy 73% reduction in CPM compared to Meta.”