Gelpro Soars Above Competition With 1000% ROAS
Strategic Targeting Helps Amplify Brand Visibility
Gelpro, an e-commerce leader in collagen and whole-food supplements, aimed to boost their national presence in a competitive market. Partnering with Adcreators and utilizing StackAdapt’s advanced targeting capabilities, they achieved a 1000% return on ad spend (ROAS) while lowering cost per acquisition (CPAs). Their strategy successfully led to increased brand visibility, solidifying their name in a crowded market.
Solutions Used
Testing New Targeting Tactics to Broaden Reach
Adcreators focused on testing new targeting tactics to broaden audience reach and leveraged location-based audiences for contextual relevance. Here are some of the tactics they used:
Third-Party Audiences
Leveraged StackAdapt’s Third-Party Catalogue to craft bespoke audience combinations and enhance targeting.
Targeting Tactics
Used various targeting tactics, including lookalike audiences, contextual targeting, and geotargeting to reach target audiences.
Pixel Tracking
Enabled pixel tracking to monitor key metrics, such as ROAS and engagement, enabling Adcreators to optimize in real time.
Gelpro Tops Google and Meta Achieving 1000% ROAS
Gelpro’s existing paid media efforts showed a ROAS of 400% on Google and 800% on Meta’s retargeting campaigns, with CPAs ranging from $20 to $25. Adcreators’ strategy helped Gelpro surpass those results, achieving 1000% ROAS and a lower CPM, strengthening their e-commerce presence.
eCPM
$5.71
CTR
0.19%
Engagement Rate
22%
Average CPA
$13
Sive Buckley
Managing Director
Adcreators
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