Dynamic Retargeting Boost Conversions for Foodbag Campaign
Targeted Creatives Captivate Cooking Enthusiasts
Springbok needed to increase awareness and drive online sales in both the French and Flemish-speaking regions of Belgium for their client, Foodbag, a direct-to-consumer meal kit delivery service. They ran a dynamic retargeting campaign that offered real-time discounts, creating a personalized user experience that ultimately drove higher conversions and the campaign’s success.
Solutions Used
Ad Optimization Drives Personalized User Experience
Springbok leveraged dynamic retargeting to personalize the user journey. They rotated a variety of creatives, placing them in contextually-relevant web pages that matched the audience’s interests. Here are some of the other tactics they used:
Prospecting
Leveraged keywords, 3rd-party segments, and custom app audiences to launch awareness campaigns in Belgium’s French-speaking region.
Retargeting
After prospecting, shifted strategy to retarget users in the Flemish-speaking region with high-performing creative units that drove online sales.
Customization
Customized creatives on a weekly basis to ensure long-term success in the campaign and relevancy for end users.
Dynamic Retargeting Strategy Leads to Online Conversions
Spingbok’s dynamic retargeting strategy paid off by delivering a personalized user experience that aligned with individual interests and needs. This approach resulted in users spending over five minutes on-site, ultimately driving conversions.
CPA
€4.90
Unique Conversions
5,976
Avg. Time on Site
5m 57s
Gilles Goethals
Performance Marketer
Foodbag
