Driving Conversions for a Team Toyota Car Dealership
Connecting Used Car Buyers With Available Cars
Click Here Digital worked with their client, a Team Toyota car dealership, to create a strategy to combat supply chain delays and connect with shoppers looking to purchase used cars. They decided to focus on driving online form submissions on the dealership’s website by leveraging dynamic creative capabilities, increasing conversion volume by 38%.
Solutions Used
How to Get Users to Complete an Online Form
Click Here Digital needed a strategy to raise awareness of Team Toyota’s used car inventory. They wanted to drive users to complete a form submission online, and close the gap between research and purchase cycle of a car purchase. Here are some of the tactics they used:
Prospecting
Used a mix of interest targeting and 3rd-party segments to reach users in the market for a used car.
High-Intent Retargeting
Retargeted users who visited the Team Toyota website and built a CRM list of users who submitted a lead on site to retarget them later.
Display
Ran dynamic retargeting creatives showcasing multiple products at listing price, year, and image to garner user interest.
Dynamic Display Ads Key to Driving Conversion
Click Here Digital chose display ads as their main channel to showcase Team Toyota’s car inventory. They worked with the StackAdapt Creative Studio to use dynamic creatives for both prospective and retargeting strategies. They leveraged dynamic feed ad units to capture interest of prospective buyers. For retargeting, they leveraged dynamic retargeting ad units where they showed the user a car they previously viewed.
CPM
-62%
CPC
-65%
Conversions
+38%
CTR
+25%
Aspen Comar
Operations Manager
Click Here Digital
