Charity Marketing Campaign Increases Donations

Reaching Donors Looking to Reduce Their Tax Burden

CARE Australia, an international aid organization, wanted to increase the number of donations they received. They teamed up with StackAdapt to strategically target people looking to reduce their income tax burden through charitable contributions. Using a multi-channel strategy, pixel tracking, bid optimizations, and advanced targeting, they increased the value of donations by 50%.

Solutions Used

Charity Marketing Strategies That Increase Donation Size

To achieve their goals, CARE Australia targeted audiences beyond search and social and adjusted their strategies based on real-time data to continuously optimize bids and drive performance. Here are some of the other tactics they used:

Browsing Audiences

Strategically targeted ads to capture the attention of users researching how to lower their taxable income.

Multi-Channel

Used audio, native, and display advertising to build awareness and retarget potential donors.

Creative Studio

Worked with the StackAdapt Creative Studio team to design creative assets that engaged audiences.

CARE Australia Boosts Donation Value by +50%

Adding StackAdapt’s precision targeting, pixel tracking, and multi-channel offering to their charity marketing strategy, CARE Australia expanded their reach and significantly boosted the value of donations they received from new donors.

Avg. Time on Site

41s

CTR

0.16%

Increased Donation Value

+50%

Joseph Mayberry

Digital Fundraising Manager

CARE Australia

“We tested innovative targeting tactics like programmatic audio to engage with untapped audiences, and retargeted using native and display, which led to an outstanding 50% increase in donation value for new donors. StackAdapt’s strategic capabilities were the driving force behind setting a new benchmark for success in our charity campaign.”