Canadian Mattress Brand Rests Easy With Programmatic

A picture of a bedroom with a nightstand and half of the bed

Driving New Users to the Polysleep Website

Bloom was looking to raise awareness of the Polysleep mattress brand in Quebec, Canada. They introduced programmatic into their marketing mix to complement their social and search campaigns. Incorporating both native and display, Bloom was able to drive new users to the Polysleep website, and further down the funnel towards conversion.

Solutions Used

Strategies to Lead Shoppers to Conversion

Bloom’s goal was to drive qualified users who were in the market for a new mattress to the Polysleep website, and track order confirmations. Here are some of the strategies they used:

Native

Ran native ads in English and French for prospecting users in Quebec only.

Display

Leveraged display ads to retarget users across Canada.

Bilingual Ad Campaign

Launched a bilingual ad campaign in both English and French to reach potential shoppers in Quebec.

Bloom’s Programmatic Play Sees Lift in Web Traffic

When Bloom introduced programmatic to their awareness campaign, they were able to deliver results that Polysleep was looking for. They saw a significant conversion lift, a 60% decrease in CPA, and a lift in web traffic. The campaign brought in 18% new users to the Polysleep website.

Avg. eCPM

$2.72

CTR

0.35%

Avg. Time on Site

1m 10s

Olivia Taddio

E-Commerce & Digital Marketing Account Manager

Bloom

“We saw a significant lift in conversions when we introduced programmatic into our campaign strategy. Partnering with the StackAdapt team, we optimized our campaigns to get the results our client was looking for. We’ve since added programmatic into our overall services offering.”