Allianz Revs Up Lead Acquisition
Reaching Quality Leads in Need of Car Insurance
Allianz, the international financial services company, struggled with lead acquisition for its car insurance products in France. They also found it difficult to track and attribute conversions across multiple touchpoints. Partnering with StackAdapt, they used custom segmentation, inclusion lists, and private marketplace (PMP) deals to optimize lead generation, reducing their customer acquisition cost (CAC) by 83%.
Solutions Used
Programmatic Tactics for Car Insurance Marketing Campaigns
To achieve their lead acquisition goals, Allianz leveraged custom segments, tailored messaging, and premium ad placements to ensure they targeted the right audience on high-quality sites. Here are some of the tactics they used:
Custom Segments
Targeted audiences with tailored messaging and creatives based on specific criteria, such as demographics, behaviour or interests.
Domain Inclusion Lists
Selected specific domains that had a proven track record of generating the most high-quality leads.
PMP Deals
Struck PMP deals to secure premium ad placements on high-traffic, top-tier websites, improving ad relevancy and lead quality.
Allianz Decreases CAC by 83% With StackAdapt
Working with StackAdapt, Allianz improved their reach and the quality of their leads, generating over 20,000 clicks and reducing their CAC by 83% over a three-month period.
CPM
€1.32
Clicks
21,050
Leads
387
Decrease in CAC
-83%
Romain Mandon
Digital Advertising Manager
Allianz France
Check Out More Case Studies
Driving Conversions for a Team Toyota Car Dealership
Securing Conversions and Exceeding CPA Goals With B2B Targeting
